Outline your next product demo

in < 10 minutes.

A free PDF template to turn a blank screen into a clear story arc, before even hitting record.

How this helps you!

Let's say you were tasked with making a video highlighting your product's extensive reporting capabilities. It's not a how-to or a guided tour; it's a quick demo for your landing page.

How would you structure your video?

Before the framework

[HOOK]
"Welcome to the XYZ product by ABCsoft. My name is [insert name], and I want to show you what our product can do for you!

[SCREENCAST BEGINS]

After opening the tool, you'll see the dashboard. To access reports, click in the bottom left to view all of them. You can also personalize your profile as well, and don't forget to switch between light and dark mode. Now, let's look at the reports section to generate reports that show everything you need to make better decisions..."

Opens on the tool, not the viewer's pain
No reason to keep watching
Lists features instead of values
The viewer is already gone by the time you demo

It's not your product's fault. It's the way it was presented. Let's fix that with the framework.

After the framework

[HOOK]

"Your team is losing three hours a week generating reports using spreadsheets. Here's how to get that time back in three clicks."

[SCREENCAST BEGINS]
After opening the tool, you'll see the dashboard are where you get an overview of how things are going. [Click 1] Clicking on the reports button takes you to five reports you and your team use the most. [Click 2]. Select the one you want, download it, send it in an email, or customize it to go even further..."

Problem. Three hours a week wasted on manual reports
Solution. Two clicks build it automatically
Proof. Watch it go from data to done, live

The structure that does the work

Outline your next demo before you even touch your editing software. No more recording first and hoping it comes together in the edit.