Outline your next product demo

in < 10 minutes.

A free PDF template to turn a blank screen into a clear story arc, before even hitting record.

Example of how this process helps you!

Let's say you were tasked with making an overview video highlighting your product's extensive reporting capabilities. It's not how-to or a guided tour; it's an overview to be used on your landing page and on YouTube for awareness.

How would you structure your video?

Before the framework

[HOOK]
"Welcome to the XYZ product by ABCsoft.

[SCREENCAST BEGINS]

After opening the tool, you'll see the dashboard. To access reports, click in the bottom left to view all of them. You can also personalize your profile as well, and don't forget to switch between light and dark mode. Now, let's look at the reports section to generate reports that show everything you need to make better decisions..."

Opens on the tool, not the viewer's pain
No reason to keep watching
Lists features instead of values
The viewer is already gone by the time you demo

It's not your product's fault. It's the way it was presented. Let's fix that with the framework.

After the framework

[HOOK]

"Your team is losing three hours a week to generate reports nobody reads. Here's how to get that time back in two clicks."

[SCREENCAST BEGINS]
After opening the tool, you'll see the dashboard are where you get an overview of how things are going. [Click 1] Clicking on the reports button takes you to five reports you and your team use the most. [Click 2]. Select the one you want, download it, send it in an email, or customize it to go even further..."

Problem. Three hours a week wasted on manual reports
Solution. Two clicks build it automatically
Proof. Watch it go from data to done, live

The structure that does the work

Outline your next demo before you touch Camtasia, Final Cut, or DaVinci. No more recording first and hoping it comes together in the edit.